TLOAS has taken a large musical and visual departure from her album art and music production in the last seven years. Producers Max Martin and Shellback created an upbeat pop album reminiscent of Swift's 1989 era. The album had a mixed reception, with some praising the joyful nature of the album and others criticising the lyricism. The critiques of the album boil down to this: people don’t like it when artists are happy.